UI UX researcher & designer
An app designed to maximize the travel experience.
Figma & Framer | Sept.- Dec. 2023
Problem
The issue lies in the multitude of available websites and apps aimed- at providing information for an ideal trip.
Users often find themselves navigating through multiple platforms to gather all the necessary details for their journey. This scattered approach leads to a situation where the user might feel inundated with information, struggling to pinpoint what precisely aligns with their preferences. Conversely, they might encounter instances where critical information for their trip is missing, hindering their planning process.
An app for the classic traveler, seamlessly tailoring trips based on user preferences, providing a highly personalized and dynamic user experience through the integration of AI.
It helps discover the most suitable journey for you, and offers comprehensive details about the site and nearby attractions. The app accompanies you throughout the trip, ready to assist you in every way and even guide you in navigation.
background
The application
will provide passengers with
a sense of security throughout their trip and will
offer tailored information to ensure a perfect experiential trip.
Objective:
Adjustment to user preferences
Comprehensive trip planning adapted to the diverse needs and preferences of each participant.
Comprehensive essential information
A knowledgeable companion stays close to the traveler throughout the trip, ensuring their perfect enjoyment by providing all necessary information.
Useful suggestions for a trip
Suggestions that should be included in the trip for perfect enjoyment
Before diving in, I conducted market research and the conclusions drawn include:
Market analysis
Research
Critical User Information:
The essential information to be conveyed to the user has been identified, recognizing its importance in facilitating a positive user experience. and the way in which information should be presented considering user involvement and ease of understanding.
Comprehensive Information Filters:
Recognizing the importance of broad information filter options to cater to varying user preferences and needs.
Effective Site Marking on Maps:
Understanding the significance of clear and efficient marking of sites on maps for ease of navigation and location identification.
Clarity in Language and Interface:
Emphasizing the importance of simplicity and ease in both language and user interface design for seamless navigation and understanding.
Before diving in, I conducted a thorough market analysis on existing platforms video calls.
Competitor research
In my investigation of the commonly used navigation applications, I observed that the majority of them do not provide navigation while staying on the designated route.
There are apps where the information is not easily accessible; the user needs to search extensively to find the desired information.
They present basic information lacking essential details.
There are apps where the information is not easily accessible; the user needs to search extensively to find the desired information.
In some of them, they appear amateurish and do not provide professional and updated information.
Most apps do not give the user the option to set preferences beyond choosing the travel area, so the user receives results that are not relevant to them.
This inundation of information makes it difficult to make the right choice.
From over 36 survey respondents, I gained insights into how they search for trips, what details they seek, and their pain points.
Survey
User research
52%
Ask friends about
a good place
35%
Prefer a full-day trip itinerary
30.2%
They often
went on a trip
I noticed that most users don't use an app for trip planning but prefer asking friends, consulting websites, and using maps.
I conducted interviews with users, which sharpened my pain and the need for a solution.
Interview
Emily, aged 52, an emotional caregiver, who finds solace and inspiration in the beauty of landscapes and natural sites.
Following rainfall, I have a preference for heading north to witness the flowing water and embark on a journey to discover intriguing locations in that direction.
Michael is a 30-year-old father of three, and he holds a demanding role as the Chief Financial Officer (CFO) of a reputable company.
Before my trips, I make sure to assess the suitability of the chosen destination, research the nearby attractions and plan the transportation logistics.
Common user journey
User journey map
thinking
Where can you find an interesting place?
What can suit us all?
How can I know what is right for me?
Looking for what else is in the area, directions.
Hope you enjoy
Maybe you should check here?
Doing
Hea reaching out to my friends while also checking updates both on Facebook and the website
Looking for specific information tailored to his needs.
Overflowing with information but not defined."
Checking the places again and again
Going on a trip with a doubtful heart.
Opening various apps during the trip, switching between them."
Feel
expecting
curious
confused
undecided
contemplative and doesn't feel secure.
Struggling to enjoy
Setting preferences when registering for the application
Presentation of trips in the area
or choosing another trip
The selection of the attraction's location
Viewing diverse options with fully customizable filter options
Viewing a route with all the necessary information, including images/videos
Discovering points of interest on the spot
Option to combine additional places for a day trip
Navigation
Desired user journey
Finding a Suitable Trip for All Participants:
Addressing the challenge of selecting a trip that caters to the preferences and interests
of all participants.
Knowing Necessary Information for the Trip:
Providing essential information that contributes to a successful trip, both in the planning phase and during the actual journey.
Navigation at the Destination:
Improving the ease of navigating the destination itself, ensuring a smooth and enjoyable experience for travelers.
Information about Surrounding Places:
Offering details about other nearby attractions or places that can be combined with the chosen destination, enhancing the overall trip experience.
After conducting research, I identified and categorized key pain points related to trip planning into four main areas:
2
3
4
1
01
Detailed and varied selection with filtering options:
offers a diverse selection of options while allowing users to filter and find exact matches.
02
Comprehensive trip information:
provides detailed information available at every stage of the trip.
04
Customizable adventure-based day trips:
Makes it easy to plan day trips that combine different adventures, allowing users to tailor their experiences according to their preferences.
03
Assistance with navigation:
refers to both reaching the destination and navigating the site.
Solution
Background information
About the site itself, its history, as well as photos and videos from the site.
Current information, as well as updates from the field.
including visitor ratings and alerts if available.
Necessary information:
providing essential guidance such as what to take, what is prohibited in the place and what is recommended to know in advance.
02 / 01
02 / 02
Current information, as well as updates from the field.
including visitor ratings and alerts if available.
Display of photos and videos from the site
Brief information about the site
User ratings and alerts
Details important to know before setting out
A route map with points of interest. When clicked, each point will display an explanation and a picture.
Comprehensive trip information:
Color palette
The colors were drawn from the palette of nature - sky, water. I added an energetic color that symbolizes attractions and pleasure.
When designing the application, I carefully considered the user's preferences and behaviors throughout the design process, and made sure that the application was adapted to his needs in an effective way.
1
2
3
4
primary
369E2D
2F80ED
secondary
DCEBFE
Text
474747
Icon graphy
Circular hobby icons symbolize flow and simplicity.
Icon Libray
P
Inspirational image
Type face:
Nonito Sans
Intuitiveness:
My focus was on creating an intuitive and easy-to-navigate interface. Users can seamlessly interact with the app without the need for extensive training or tutorials.
Simplicity and clarity:
Interface prioritizes cleanliness and order. present information in a clear and understandable manner, avoiding overwhelming users with an excess of options or information at once.
Personal customization:
The app focuses on easy customization, allowing users to design their itineraries according to their unique desires.
Efficiency and optimization:
The app is designed to provide tailored itineraries that take into account distances, travel times and logical sequences of attractions.
Visual Design
Basiness goals
Maximize engagement and usage:
The app provides optimal route suggestions for the entire day, encouraging frequent logins and extended app usage. Travelers will engage with it throughout their entire journey or at least multiple times,
Personalized travel experience and retention:
Implement an intuitive onboarding process that captures user preferences from the start and continually refines recommendations. By storing user preferences and providing tailored suggestions, the app fosters long-term engagement and reduces the likelihood of users switching to competitors.
Seamless and intelligent trip planning:
The app uses AI-driven insights and real-time data to create the most efficient and enjoyable travel itineraries. By dynamically adapting to user behavior and preferences, the app ensures that every route feels personalized, relevant, and valuable.
Takeaways
This project proved fascinating as I delved into user research, pinpointing their pain points, analyzing issues, and devising solutions.
Conducting thorough reviews and interviews emerged as a vital tool, allowing me to unearth all user pain points.
Exploring diverse behaviors of apps and websites for problem-solving was also an enjoyable aspect for me.
Added the option to purchase tickets at paid entry points within the app.
Although this application provides a solution for users, the way forward still has more opportunities that emerged during the research
purchase of tickets
Accessibility for the disabled
Expand the option of accessibility for the disabled, further explore their pain points and focus on solutions for them
Future Road Map
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