Recognizing the challenges of urban parking,
I opened a feature in Waze that displays parking in blue and white to improve the overall navigation and parking experience for users.
This feature is designed to integrate seamlessly with the existing Waze platform, providing
a comprehensive solution to the complexities of finding suitable parking spaces in urban areas.
While the Wiz effectively guides drivers to their destinations, it currently lacks accessibility to 'blue and white' regulated urban parking areas.
Comparison of 'Blue and White' Street Parking versus Parking Lots:
Short Parking:
Unlike parking lots, where you pay for a full hour even for partial use, street parking allows users to pay according to the actual minutes of parking.
Location:
Street parking is typically much closer to the destination than parking lots, which are often not within walking distance on average.
Price:
City parking lots are considerably more affordable, with city parking costing approximately 25% of the parking lot price.
Although the application directs users to regulated parking lots, this proves to be a limited solution for the current user's needs.
Fitzger's users can expect instant navigation to regulated city street parking conveniently located near their destination, taking into account the limitations of current parking options.
Objective:
I did research for a number of apps that identify parking areas marked in blue and white.
Research
Some of these applications are intended to serve as payment platforms for parking services. During my research, I delved into the data these apps provide about the identified parking zones. This included examining the details and information displayed on each parking location, such as rates, availability and any applicable restrictions. In addition, I analyzed how these parking areas are visually represented in the application's map interface.
In addition, I also extensively tested the navigation menu within the Waze application. I explored how Waze incorporates parking information into its overall navigation framework, while evaluating the effectiveness of the user interface in facilitating a smooth and user-friendly parking experience.
Survey
I conducted a user survey, and asked the following questions:
How often do you park in the areas marked in blue and white?
What criteria do you use to identify parking lots with blue and white markings?
In the event that the Waze application directs you to a parking lot with blue and white markings, how simple will it be for you to find parking?
Market analysis
28-year-old Rachel manages accounts in a bustling business center, during the day you will find Rachel going out for errands and moments of recreation.
In my quest for a parking zone, I typically prefer a local, budget-friendly blue and white parking sector.
Tomer is a 36-year-old office manager who navigates the bustling landscape of social life. With a busy schedule and frequent work trips that require punctuality
Once I arrive at my intended location, I'm keen to explore the existing parking amenities near the surrounding streets.
I conducted interviews with users, which sharpened my pain and the need for a solution.
Interview
80 million
drivers use waze
14%
will use several times a day
42%
it will make it
easier for them to
find parking
91%
Recognized by
the marking on
the sidewalk
Challenge
Lack of sufficient visibility of parking in nearby streets when searching for parking
when looking for parking in the actual area, there is also parking in blue and white on the nearby streets that are sometimes more convenient and available to the user, but waze does not show them as a menu that comes up immediately when searching for parking.
Showing parking spaces marked in blue and white.
Currently, Waze provides navigation for designated parking lots, but it does not offer navigation for blue and white parking zones.
After doing some research, I identified and categorized 2 major pain points
1
2
Visual Design
01
Integrating
'Blue and White' parking lot
selection option seamlessly into the general parking lot menu display.
Display the parking area on the map with a distinctive marking.
02
Upon nearing your destination, showcase additional nearby blue and white parking lots.
03
In the parking menu, parking lots are shown with the standard icon, street parking is shown with a unique blue and white parking icon that allows users to easily distinguish between the two.
A unique icon for street parking
P
Integrating a 'Blue and White' parking lot selection option seamlessly into the general parking lot menu display.
01
The Blue and White parking menu will showcase essential information, including permitted parking hours, maximum allowable duration, and the corresponding price per parking hour.
₪5
for 14h
07:00-21:00
today
When you approach the location on the map, the parking place will be marked on the map with a unique symbol.
02
Display the parking area on the map with a distinctive marking.
As you approach the parking area, the parking menu will appear, offering additional options for parking areas in blue and white on the nearby streets.
03
Upon nearing your destination, showcase additional nearby blue and white parking lots.
Insight
I tried to face the challenge of identifying free parking spaces by designing a solution that includes integration of payment systems with apps. However, the implementation faced
a significant obstacle due to the lack of cameras capable of accurately measuring the size of a recently vacated space. As a result, establishing an exact correlation between the dimensions of the vehicle and the available parking space turned out to be unattainable.
Problem
Background
Solution
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Engaging in this project underscored the critical significance of conducting user interviews and thorough research. It illuminated the necessity of pinpointing the precise pain points of the users to craft tailored solutions that truly address their needs.
Takeaways
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