Background
Recognizing the challenges of urban parking,
I opened a feature in Waze that displays parking in blue and white to improve the overall navigation and parking experience for users.
Recognizing the challenges of urban parking,
I opened a feature in Waze that displays parking in blue and white to improve the overall navigation and parking experience for users.
This feature is designed to integrate seamlessly with the existing Waze platform, providing
a comprehensive solution to the complexities of finding suitable parking spaces in urban areas.
This feature is designed to integrate seamlessly with the existing Waze platform, providing
a comprehensive solution to the complexities of finding suitable parking spaces in urban areas.
Problem
While the Wiz effectively guides drivers to their destinations, it currently lacks accessibility to 'blue and white' regulated urban parking areas.
While the Wiz effectively guides drivers to their destinations, it currently lacks accessibility to 'blue and white' regulated urban parking areas.
Although the application directs users to regulated parking lots, this proves to be a limited solution for the current user's needs.
Although the application directs users to regulated parking lots, this proves to be a limited solution for the current user's needs.
Comparison of 'Blue and White' Street Parking versus Parking Lots:
Comparison of 'Blue and White' Street Parking versus Parking Lots:
Location:
Street parking is typically much closer to the destination than parking lots, which are often not within walking distance on average.
Location:
Street parking is typically much closer to the destination than parking lots, which are often not within walking distance on average.
Short Parking:
Unlike parking lots, where you pay for a full hour even for partial use, street parking allows users to pay according to the actual minutes of parking.
Short Parking:
Unlike parking lots, where you pay for a full hour even for partial use, street parking allows users to pay according to the actual minutes of parking.
Price:
City parking lots are considerably more affordable, with city parking costing approximately 25% of the parking lot price.
Price:
City parking lots are considerably more affordable, with city parking costing approximately 25% of the parking lot price.
Objective:
Fitzger's users can expect instant navigation to regulated city street parking conveniently located near their destination, taking into account the limitations of current parking options.
Fitzger's users can expect instant navigation to regulated city street parking conveniently located near their destination, taking into account the limitations of current parking options.
Research
I did research for a number of apps that identify parking areas marked in blue and white.
I did research for a number of apps that identify parking areas marked in blue and white.
Some of these applications are intended to serve as payment platforms for parking services. During my research, I delved into the data these apps provide about the identified parking zones. This included examining the details and information displayed on each parking location, such as rates, availability and any applicable restrictions. In addition, I analyzed how these parking areas are visually represented in the application's map interface.
Some of these applications are intended to serve as payment platforms for parking services. During my research, I delved into the data these apps provide about the identified parking zones. This included examining the details and information displayed on each parking location, such as rates, availability and any applicable restrictions. In addition, I analyzed how these parking areas are visually represented in the application's map interface.
In addition, I also extensively tested the navigation menu within the Waze application. I explored how Waze incorporates parking information into its overall navigation framework, while evaluating the effectiveness of the user interface in facilitating a smooth and user-friendly parking experience.
In addition, I also extensively tested the navigation menu within the Waze application. I explored how Waze incorporates parking information into its overall navigation framework, while evaluating the effectiveness of the user interface in facilitating a smooth and user-friendly parking experience.
Market analysis
Survey
Survey
I conducted a user survey, and asked the following questions:
How often do you park in the areas marked in blue and white?
What criteria do you use to identify parking lots with blue and white markings?
In the event that the Waze application directs you to a parking lot with blue and white markings, how simple will it be for you to find parking?
I conducted a user survey, and asked the following questions:
How often do you park in the areas marked in blue and white?
What criteria do you use to identify parking lots with blue and white markings?
In the event that the Waze application directs you to a parking lot with blue and white markings, how simple will it be for you to find parking?
80 million
drivers use waze
14%
will use several times a day
42%
it will make it
easier for them to find parking
91%
Recognized by
the marking on
the sidewalk
Interview
Interview
I conducted interviews with users, which sharpened my pain and the need for a solution.
28-year-old Rachel manages accounts in a bustling business center, during the day you will find Rachel going out for errands and moments of recreation.
28-year-old Rachel manages accounts in a bustling business center, during the day you will find Rachel going out for errands and moments of recreation.
In my quest for a parking zone, I typically prefer a local, budget-friendly blue and white parking sector.
Tomer is a 36-year-old office manager who navigates the bustling landscape of social life. With a busy schedule and frequent work trips that require punctuality
Tomer is a 36-year-old office manager who navigates the bustling landscape of social life. With a busy schedule and frequent work trips that require punctuality
Once I arrive at my intended location, I'm keen to explore the existing parking amenities near the surrounding streets.
Challenge
After doing some research, I identified and categorized 2 major pain points
1
Showing parking spaces marked in blue and white.
Showing parking spaces marked in blue and white.
Currently, Waze provides navigation for designated parking lots, but it does not offer navigation for blue and white parking zones.
Currently, Waze provides navigation for designated parking lots, but it does not offer navigation for blue and white parking zones.
Currently, Waze provides navigation for designated parking lots, but it does not offer navigation for blue and white parking zones.
2
Lack of sufficient visibility of parking in nearby streets when searching for parking
Lack of sufficient visibility of parking in nearby streets when searching for parking
Lack of sufficient visibility of parking in nearby streets when searching for parking
when looking for parking in the actual area, there is also parking in blue and white on the nearby streets that are sometimes more convenient and available to the user, but waze does not show them as a menu that comes up immediately when searching for parking.
when looking for parking in the actual area, there is also parking in blue and white on the nearby streets that are sometimes more convenient and available to the user, but waze does not show them as a menu that comes up immediately when searching for parking.
when looking for parking in the actual area, there is also parking in blue and white on the nearby streets that are sometimes more convenient and available to the user, but waze does not show them as a menu that comes up immediately when searching for parking.
Visual Design
Promise:
Integrating a 'Blue and White' parking lot selection option seamlessly into the general parking lot menu display.
Integrating a 'Blue and White' parking lot selection option seamlessly into the general parking lot menu display.
01
A unique icon for street parking
P
In the parking menu, parking lots are shown with the standard icon, street parking is shown with a unique blue and white parking icon that allows users to easily distinguish between the two.
In the parking menu, parking lots are shown with the standard icon, street parking is shown with a unique blue and white parking icon that allows users to easily distinguish between the two.
The Blue and White parking menu will showcase essential information, including permitted parking hours, maximum allowable duration, and the corresponding price per parking hour.
The Blue and White parking menu will showcase essential information, including permitted parking hours, maximum allowable duration, and the corresponding price per parking hour.
₪5
for 14h
07:00-21:00
today
When you approach the location on the map, the parking place will be marked on the map with a unique symbol.
When you approach the location on the map, the parking place will be marked on the map with a unique symbol.
02
Display the parking area on the map with a distinctive marking.
Display the parking area on the map with a distinctive marking.
As you approach the parking area, the parking menu will appear, offering additional options for parking areas in blue and white on the nearby streets.
As you approach the parking area, the parking menu will appear, offering additional options for parking areas in blue and white on the nearby streets.
03
Upon nearing your destination, showcase additional nearby blue and white parking lots.
Upon nearing your destination, showcase additional nearby blue and white parking lots.
Insight
I tried to face the challenge of identifying free parking spaces by designing a solution that includes integration of payment systems with apps. However, the implementation faced
a significant obstacle due to the lack of cameras capable of accurately measuring the size of a recently vacated space. As a result, establishing an exact correlation between the dimensions of the vehicle and the available parking space turned out to be unattainable.
I tried to face the challenge of identifying free parking spaces by designing a solution that includes integration of payment systems with apps. However, the implementation faced
a significant obstacle due to the lack of cameras capable of accurately measuring the size of a recently vacated space. As a result, establishing an exact correlation between the dimensions of the vehicle and the available parking space turned out to be unattainable.
Takeaways
Engaging in this project underscored the critical significance of conducting user interviews and thorough research. It illuminated the necessity of pinpointing the precise pain points of the users to craft tailored solutions that truly address their needs.
Engaging in this project underscored the critical significance of conducting user interviews and thorough research. It illuminated the necessity of pinpointing the precise pain points of the users to craft tailored solutions that truly address their needs.