About me
I am a designer with over 15 years of experience in branding, strategy, and digital product design. I began my career developing corporate identities and brand strategies for companies and businesses, emphasizing both creative and systemic thinking. Over the years, I have deepened my expertise through continued professional development, specializing in translating business goals into precise and effective design solutions.
In recent years, I have moved into the world of UX/UI, and currently work for a CRM systems development company. My focus is on designing intuitive, user-centric products that drive results - supporting business growth through increased sales, improved user experience, and greater engagement. I am particularly passionate about research, analyzing user needs, and creating interface flows that deliver measurable results.
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Selected Project:
Sales Agent System Redesign (2025)
I led a complete UX/UI redesign of a complex internal system used by sales agents handling mobile device sales and cellular line connections. The original system was inefficient and relied heavily on system administrator support, leading to workflow disruptions and high support overhead.
Project Goals:
> Improve user experience
> Streamline workflows
> Significantly reduce dependency on admin support
My role and process:
> Conducted in-depth user research, stakeholder interviews, and workflow observations
> Defined clear KPIs, mapped user pain points, and prioritized features accordingly
> Created wireframes, user flows, and a flexible modular design system
> Led usability testing sessions to validate and refine the design
> Worked closely with product managers to align with business goals
Results:
> 75% reduction in admin support requests,
> Significant improvements in efficiency, user confidence, and system adoption
I’m continually driven by a desire to create meaningful user experiences that combine strategic insight with elegant intuitive. design.